Privacy Policy

This Privacy Policy explains how the business operating our site and AI business consulting services collects, uses, discloses, and protects personal data. Our services include strategic AI implementation, AI solution development, data analytics for AI, ethical AI frameworks, and AI transformation workshops.

We aim to handle personal data lawfully, fairly, and transparently in accordance with applicable privacy laws, including the Singapore Personal Data Protection Act 2012 and, where applicable, the European Union General Data Protection Regulation.

Who Is Responsible for Your Personal Data

The organisation responsible for personal data collected through our site and related business activities operates from the following address:

Personal Data We May Collect

Depending on how you interact with our site and services, we may collect:

• Your name, job title, organisation, business sector, and professional contact details when you request information or discuss consulting services.
• Information contained in enquiries, workshop registrations, project discussions, proposals, contracts, and other business records.
• Technical information such as IP address, browser type, device information, approximate location, operating system, referring pages, and activity on our site.
• Cookie and similar technology data, subject to your choices and applicable law.
• Information supplied by a client for analysis, AI solution development, implementation, or transformation work.

How We Use Personal Data

We may use personal data to:

• Present and improve our AI business consulting services and online platform.
• Respond to service enquiries and assess potential consulting engagements.
• Prepare proposals, manage client relationships, deliver workshops, and perform contracted services.
• Develop, test, secure, and maintain AI solutions, analytics processes, and ethical AI frameworks.
• Monitor site performance, prevent misuse, investigate security incidents, and maintain business records.
• Comply with legal, regulatory, accounting, audit, and professional obligations.

Legal Bases for Processing

Where the GDPR applies, we process personal data on one or more of the following legal bases:

• Taking steps at your request before entering into a contract or performing a contract.
• Our legitimate interests, where those interests are not overridden by your rights and interests.
• Your consent, where consent is required or is the appropriate basis.
• Compliance with a legal obligation.

Where processing is based on consent, you may withdraw consent at any time. Withdrawal does not affect processing carried out lawfully before withdrawal.

AI and Client Data

Client data used in AI implementation, solution development, or analytics projects is handled according to the applicable contract and documented instructions. We do not use client-provided personal data to train general-purpose models or for unrelated purposes unless authorised by the client or otherwise permitted by law. Clients remain responsible for ensuring that data supplied to us may lawfully be shared for the relevant project.

Cookies and Similar Technologies

Our site may use necessary cookies to support security and core functionality. With your consent where required, we may use analytics or similar technologies to understand site usage and improve our content. You can manage cookies through your browser settings and any consent controls made available on our site. Restricting optional cookies may affect certain features.

Disclosure of Personal Data

We may disclose personal data only where reasonably necessary and subject to appropriate safeguards, including to:

• Service providers supporting hosting, information technology, analytics, security, professional advice, administration, and business operations.
• Clients, project partners, or professional advisers where necessary to provide agreed services.
• Regulators, courts, law enforcement authorities, or other parties where disclosure is required or permitted by law.
• A successor or professional adviser in connection with a reorganisation, merger, acquisition, or transfer of business assets.

International Data Transfers

Some service providers or project participants may process personal data outside Singapore or the country where you are located. Where required, we use legally recognised transfer mechanisms and contractual or organisational safeguards designed to protect personal data to an appropriate standard.

Data Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this policy, to provide services, manage business and contractual records, resolve disputes, enforce agreements, and meet legal or regulatory requirements. Retention periods may vary according to the type and sensitivity of the data.

Security

We use reasonable technical and organisational measures appropriate to the nature of the personal data and the risks involved. These measures may include access controls, confidentiality obligations, secure storage, supplier oversight, backup procedures, and incident management. No online transmission or storage system can be guaranteed to be completely secure.

Your Privacy Rights

Subject to applicable law and relevant exceptions, you may have the right to:

• Request access to personal data we hold about you.
• Request correction of inaccurate or incomplete personal data.
• Request deletion or restriction of processing in appropriate circumstances.
• Object to processing based on legitimate interests or direct marketing.
• Request portability of certain data where this right applies.
• Withdraw consent where processing relies on consent.

To protect personal data, we may need to verify your identity before fulfilling a request. You may also have the right to lodge a complaint with the relevant data protection authority, including the Personal Data Protection Commission in Singapore or the authority in your place of residence.

Children’s Privacy

Our site and consulting services are intended for businesses and professional users. We do not knowingly seek personal data from children who are below the applicable age of consent.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our services, technology, legal obligations, or privacy practices. The revised policy will be published on our site with its updated content.

Privacy Requests

For a privacy request or concern, please write to the organisation responsible for this policy at: